Customer Research

Frost & Sullivan’s Customer Research team focuses on in-depth analysis of customer groups and segments. Customer Research operates in virtually every country around the globe and develops innovative market research solutions, each one tailored to clients’ specific business situations and needs. Applying our advanced analytical expertise, we conduct qualitative and quantitative research, assess the results, and synthesize the information into straightforward, accessible presentations.

The team’s methodology includes survey design, database development, statistical analysis, customer benchmarking, competitive rating, customer satisfaction, customer saturation, customer needs analysis, application analysis, and demand forecasting. Our research can help you generate ideas for new products and services and validate effective pricing, branding, promotional, and channel strategies. We provide you with a clear picture of your competitive position in the market and measure and track your customers’ opinions.