Frost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today’s ever-changing business world.

The Frost & Sullivan digital media coverage provides clients with coverage of the following end-user markets as applicable and not limited to:

• Media & Entertainment: Broadcast, Digital Terrestrial Transmission, Cable, IPTV, DBS, Mobile, Post Production, Over The Top Broadband, Publishing, Advertising
• Enterprise: Retail, Manufacturing, Financial Services, Life Sciences and Healthcare, Information and Communication Technology, Government, Education

We help our clients understand the implications of digital media trends to their current product / service portfolio and the changing business imperatives driven by the digital agenda. We have worked extensively with key stakeholders throughout the digital media value chain – vendors, system integrators, value added resellers, key end-user organizations, and industry thought leaders – and helped them to evaluate diverse elements such as mobile, cloud, social, analytics, and advertising.

We do this through tailored and customized consulting work and strategy workshops. Projects typically involve several phases – discovery, inform, evaluate, analyze, develop and implement a business plan and growth strategy. We use our research and industry experience coupled with well-defined tools and techniques, tailored and developed by Frost & Sullivan, to manage and deliver these projects. We specialize in running growth workshops with our clients, which help us take a client’s cross-functional team from information to strategy implementation.

Frost & Sullivan’s Digital Media team can support your organization in each of the following areas:

• New product and services solutions: We can support you in developing and launching new digital media products and services.
• Business model: Detailed advice on the creation of viable business models – for both Enterprises and Media & Entertainment clients – towards products/services that range from content creation and management to delivery.
• Innovation & technology: Support vendors and media companies in understanding the potential of new technology to enhance their existing business or its disruptive capabilities.
• Customer analysis: “Voice of customer” assignments focusing on attitudes towards specific digital media implementation scenarios in both the Enterprise and Media contexts.
• Branding & positioning: Support through an integrated marketing platform to launch your digital media products and services and associated branding initiatives.
• Statistical analysis & forecasting: We have a solid track record in forecasting future market potential and uptake rate analysis for a range of digital media products and services.

Advisory services projects include:

• Helped a leading Global Advertising Agency assess the viability of making an investment in the online video analytics and measurement market
• Performed a country-wide analysis and market entry strategy on the retail vertical for a leading provider of semiconductors and computing solutions
• Developed the ideal VOD portfolio and pricing strategy for a major Telco and IPTV services provider in the US
• Supported a major TV manufacturer by guiding them with their geographic expansion ambitions in the European digital signage market
• Helped one of the largest Advertising Agencies in the world on a build/buy/partner strategy for Online Video Analytics
• Developed benchmarking analysis to help a major broadcast equipment manufacturer to make an acquisition decision in the Online Video Platform space

Any questions? Email us and we’ll respond within 48 hours mkrishna@frost.com

Frost & Sullivan’s Digital Media Team can deliver a bespoke workshop to your organization to highlight the emerging trends and identify the impact they will have on your company. Digital media is transforming many industries.

The workshop can be flexible around your needs – we can attend your strategy day or workshop as an external expert keynote speaker. Or we can provide comprehensive facilitation of a workshop to ensure your delegates are fully engaged in strategy development. We have expertise in Enterprise Digital Media & Big Data, Post Production, Broadcast & Pay TV, Digital Marketing, TV Everywhere and OTT Streaming. We have analyzed mega trends that impact this industry to help your team discover opportunities that meed the unique needs of the various departments. Tapping into our experience in strategy development, planning and implementation will allow you to gain a competitive advantage.